The UK’s ASOS launches Lux and the inclusive brand system
Global Fashion Destination ASOS, Announcing the launch of the new premium brand, is delighted to be exclusively from Monday 3 March 2025. Blendinal. Edge, arrangement is bringing fashion-loving customers a unique adoption in the elevated dressing to the audience of ASOS.
ASOS launch system, a premium womenswear brand. Lax-descendants and female-led, standout arrangements for the required supply of clothing and proclamation sensitivity, inclusive shapes (UK 4-30) and premium materials. The collection contains the Bold color, experienced silhouette and refined staples. Welcomes ASOS crafts and unique designs.
London-born and female-led, Orange standout provides capsules of clothing and lux requirements. In a combination of a cucumber sensitivity with practical mentality, each piece is designed and pattern-cut at home from premium materials and include (UK 4-30). Signature Design Details- Large pillets, hand-painted prints, ga bold colors, experimental silhouets appear by collecting.
The system promotes the distinctive aesthetics of the collection: beautiful crafts and cut, color, proportional and unexpected pair of texture. A dramatic ornate skirt is back with a large white T-shirt; An ice-blu traffic is styled with tobacco sweed trousers at the top of the traffic; The white contrast to a red combination expresses an impressive attention in the sewing details. A selection of signature pieces like the Sydney gene, a refined spin from the season to the most-looking silhouette from the season to the season, and the inspirational collection and alert over time.
Venessa Speance, Executive Vice President, Brand and Creative ASOS Says: “We are really encouraged to be the exclusive launch partner to sort the ASOS customers to fashion.
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Fabre 2 Fashion News Desk (HU)
