Spanish Hi-Storrett brand Berska appears in India

The first Berceka Store at Phoenix Paladium in Mumbai | Photo Credit: Special Arrangement

It is official – Beraksha landed in India. The first Indian store in Mumbai has opened in Phoenix Paladium, a Spanish high-street brand, part of the Inditex group (which also contains Zara, Massimo Dutt and Pool and Bears).

The 472 square meter store provides a soft, urban and immersed retail experience with focus focus on product curse, non -stop navigation and digital integration. As the brand’s communications team explained, “Barska came at a time when the Indian Bazaar Streetware and its contemporary fashion hugs.”

An immersed retail experience | Photo Credit: Special Arrangement

And this is true – India’s General Z and Millennium buyers are embracing fashion that reflects an effortlessly of uniqueness, fluidity and global and local aesthetics. The arrival of the bersha completely aligns with this shift, provides a mixture of trend-driven streetware, statement denim and versatile basics that resonate with young Indian customers.

New retail experience

Layout | Photo Credit: Special Arrangement

One of the interesting features of the store is to impose a statement of identified design on its 10-meter-high fad on Fad

Hope a strong focus on breathing fabric and denim photo credit: Special arrangements

Berareska is bronching a technology-form-proared approach for her shopping experience, integrating self-cheekout stations as well ”although self-cake out is still a new idea in India, we believe it will give buyers the autonomy of their own brows and buying,” Barska talks.

Collection

Unlike a copy-paste global rollout, Berska was aware of India’s climate and fashion preferences. Although the collection is a focus on the brand aesthetic, expert light, breathing cloth and denim focus – a wardrobe for Indian youth.

Although there is no official India-xclusive collection (yet), the brand indicates the possibility of collecting a small capsule in the future, especially based on local taste. Barska, who maintains its global brand identity, is adopting a long -term view of its expansion in India by adapting to consumers’ needs.

Fine Details | Photo Credit: Special Arrangement

In an amazing step, India will be the first country to experience the new loyalty program before India’s home market. This exclusive program will provide buyers new drops, special collections and exclusive parks to the park.

Not about any other brand entry to India’s debut in India – this is a proof of how fashion players are now viewing India as the center of style worldwide. With its fashion-barred method and retail new adoption, Bersha has been well posted to tap this developed natural scene.

Berceka provides clothing and accessories with bags, belts, glasses and caps for men and women, which cost ₹ 500- ₹ 2,500 and more